FDI’s identity evolves in line with its membership of the Urmet Group
FDI logo is evolving as part of the process of harmonizing the images of the Urmet group’s brands. The aim of this standardization strategy is to reinforce the sense of belonging of the group’s entities to the common identity represented by the Urmet brand. It is also a real lever for FDI, enabling it to gain greater visibility thanks to its reinforced membership of the Urmet group, and to radiate even more effectively on an international scale.
FDI’s core values and brand identity retained
Given FDI’s history, activity and specific positioning, its brand identity remains unchanged and retains the strong markers with which we are already familiar, namely :
- Its “Friendly, Development, Innovation” values,
- Its colors,
- The tone adopted in all its communications.
It was important to FDI to retain its core values because of the meaning they evoke for each of its partners, customers and suppliers. Indeed, it was the perceptions of each of FDI’s stakeholders that had fuelled the reflection on its brand image to give birth to the “Friendly, Development & Innovation” values.
With this in mind, the 2024 evolution of the FDI logo has been designed to combine the perception of FDI partners with the fact that FDI belongs to the Urmet group, since the new FDI logo will combine the FDI trigram as we know it in the current logo with the Urmet brand logo.
(Re)Discover FDI values
Our corporate values
In a nutshell, true to our “Friendly Development & Innovation” message and the values we transmit, FDI strives on a daily basis alongside its employees, suppliers, customers and partners to propose optimal standards of quality and on-hand tailored support.
Friendly
Our corporate culture is based on values of friendliness, cohesion and humility.
Here, at FDI, customer focus guides and motivates all our teams and all our projects. Our goal: to ensure customer relationships and needs are at the heart of our processes to make them accessible, agile and to ensure grassroots communication.
Moreover, as we’re convinced that our teams’ wellness and cohesion are real catalysts for involvement and motivation, our employees benefit from a prime working environment: co-working space, on-site restaurant, relaxation area, green spaces, etc.
Development
FDI places the focus on developing complex projects with high added value. This is why FDI works using agile methods and is able to take action throughout the product lifecycle. FDI’s goal: to develop products that fulfil its customers’ requirements perfectly, whether they’re catalogue- or bespoke-developed.
As FDI is also convinced that the growth of its human assets is what makes its projects and solutions successful, the Company is committed to providing multidisciplinary continuous training to create career opportunities, motivate its employees and support them in excelling and developing in their jobs.
Innovation
FDI is committed to creating tomorrow’s access control, intercom and IoT products. As such, innovation and the use of new technologies are at the forefront of our business. FDI focuses on imagining state-of-the-art products through its dedicated design office, through its hardware, software, embedded electronics engineers, developers and its innovation unit. These high-added-value projects ensure we are able to uphold our level of expertise, involve our employees and propose state-of-the-art products across all the markets we work in.
